Strategic Counsel: Xanthus provides
strategic counsel and planning that encompass the following
areas of expertise: Reputation Management, Competitive Intelligence,
Influencer Relations, Business Development and Crisis Communication.
Branding to Define and Differentiate: Our public relations programs begin with an intensive briefing to establish the messaging platform for public relations outreach.
Media Relations: Xanthus knows and understands the media covering every sector and conducts expert Media Relations that ensures high quality press coverage.
Written Collateral: Press Releases,
Case Studies, Corporate Backgrounders, Fact Sheets, Bylined/
Authored articles, Executive Profiles and Summaries, Issues
articles, Trend articles, Press kits, Newsletters, Speeches,
Web content, Electronic Press Rooms, content marketing, blogs and social media posts.
VisUal PR™: We use original or stock licensed photos, original graphics, infographics and creative forms of visual communication to tell your story on your blog, and on your social media.
Social Media & Online Reputation Management: Xanthus is highly skilled in working with all aspects of Social Media and has substantial experience in both monitoring and posting information online with social media networks.
Non-traditional PR: Xanthus
creates campaigns using viral marketing techniques, creative
use of email and blogging methods that either command attention
or divert attention.