Services

Xanthus Communications provides PR retainer-based, customized services with a defined scope of service. We serve our clients in two ways: We build PR Infrastructures for clients so they can have their own PR department, or we provide customized, high-end, month-to-month PR services

 

Strategic Counsel: Xanthus provides strategic counsel and planning that encompass the following areas of expertise: Reputation Management, Competitive Intelligence, Influencer Relations, Business Development and Crisis Communication.

Branding to Define and Differentiate: Our public relations programs begin with an intensive briefing to establish the messaging platform for public relations outreach.

Media Relations: Xanthus knows and understands the media covering every sector and conducts expert Media Relations that ensures high quality press coverage.

Written Collateral: Press Releases, Case Studies, Corporate Backgrounders, Fact Sheets, Bylined/ Authored articles, Executive Profiles and Summaries, Issues articles, Trend articles, Press kits, Newsletters, Speeches, Web content, Electronic Press Rooms, content marketing, blogs and social media posts.

VisUal PR: We use original or stock licensed photos, original graphics, infographics and creative forms of visual communication to tell your story on your blog, and on your social media.

Social Media & Online Reputation Management: Xanthus is highly skilled in working with all aspects of Social Media and has substantial experience in both monitoring and posting information online with social media networks.

Non-traditional PR: Xanthus creates campaigns using viral marketing techniques, creative use of email and blogging methods that either command attention or divert attention.

 
Xanthus takes pride in its ability to offer sensitive public relations for individuals who require the utmost in care, courtesy, discretion—delicate management of their public reputation.

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