Strategic Counsel: Xanthus provides
strategic counsel and planning that encompass the following
areas of expertise: Reputation Management, Competitive Intelligence,
Influencer Relations, Business Development and Crisis Communication.
Media Relations: Xanthus knows
and understands the media covering each client's sector. Xanthus
can conduct expert Media Relations, Press and Analyst Tours,
Analyst Relations and Media Training for individuals and management
Written Collateral: Press Releases,
Case Studies, Corporate Backgrounders, Fact Sheets, Bylined/
Authored articles, Executive Profiles and Summaries, Issues
articles, Trend articles, Press kits, Newsletters, Speeches,
Web content and Electronic Press Rooms.
Speaking Opportunities: Xanthus
creates optimum speaking engagements for her clients.
Event Planning: Xanthus plans
and launches events for 25 to 10,000 participants.
Project Management: Xanthus manages
projects in Film and Video Production, Web Design and Development.
Non-traditional PR: Xanthus
creates campaigns using viral marketing techniques, creative
use of email and blogging methods that either command attention
or divert attention.