Xanthus Communications


	Xanthus provides a variety of global public relations programs specifically designed for individual experts.




	SERVICES
	Xanthus Communications offers the full array of services in public relations, marketing communications and reputation management.


	CLIENTS
	Xanthus makes a policy of conducting the utmost discretion in all its client relations. Client confidentiality is critical to our success. On behalf of our clients, we abide by the highest standards of integrity, honor and loyalty.

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The PR Startup Plan implements the following items:

The public relations program will commence with an intensive briefing to provide all relevant information critical to building your public relations program. Audit and analysis of your existing materials and research. Competitive analysis of your website with three competitors. Recommendation of supplemental research if needed. Messaging/Positioning Forum to determine three messages to be utilized in all marketing collateral, Web site content and press releases. Design and draft copy for press kits in both electronic and print format. (Includes: corporate backgrounder, product backgrounder or data sheets and two executive bios.) Draft two press releases. [graphics] Develop a top tier press list including national, regional and trade media. Application with wire service. Press release distribution over wire service. Recommendations for distribution of press releases and e-releases. Editorial calendar. Provide Strategic Plan to implement ongoing public relations program. Provide ½ day training to in-house staff to execute strategic plan.