At Xanthus, we spot media trends before anyone else and use this information to your advantage. We study the competitive business landscape and point you to the most favorable position.

Effective PR requires skill, determination, and innate talent— a certain genius for understanding the current social, economic and political climate.

The mission of Xanthus is to help you run a good race. Sometimes you will win. Sometimes you will lose. No matter what, you will always be a contender.


About Xanthus Communications LLC and its spin-off company PR for People©
Founded in 2003, Xanthus Communications LLC is a full-service, Seattle-based PR firm that offers the full range of traditional public relations services as well as technologically sophisticated channels of communication. In 2007, Xanthus Communications' founder Patricia Vaccarino created a spin-off entity PR for People. PR for PeopleŽ is many things. It's an Internet company that offers low cost PR tools and services to people so they can get connected to the press. It's a series of books that offer guidelines to help people launch their own PR initiatives. It's a digital magazine PR for People The Connector. And it's our business networking events.

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